IBN Live

With this assignment, I wanted to research an English speaking news station, and luckily I came across the IBN. The IBN is the actually Britain’s CNN targeted towards English speaking Indians. I found the station on Tuesday morning, towards noon, and it seems I tuned in when most of the air time was sold to advertisers. The majority of the broadcast was a block of ads for numerous car companies, Orbitz gum, and the most interesting of them all: a Bring an End to Domestic Violence ad. The Domestic Violence ad was interesting because it was far different from what American social marketing is. It featured a group of street cricket players (tough looking guys, no v-neck sweaters) overhearing the cries of a woman from an nearby apartment building. The group run towards the building, bang on the door, and a pissed-off man answers. The commercial ends with a stare down between the men, and the announcer saying “Put an end to domestic violence”. Very effective social marketing!
The broadcast continued with a heated debate concerning a the split of Indian Election Committee. The details are a bit fuzzy because the speakers were loud, and the streaming content wasn’t the best quality, but everyone involved was angry, including the reporter. It that sort of unbridled enthusiasm you rarely see on American broadcast television.