Tuesday, March 10, 2009

The advertisement I decided to write upon this week is a Japan based ad which was filmed several years ago. The ad was so popular that the "short" version was also aired in North America. The commercial is for the video game company, Nintendo, and i know I've written on their company before but I love what they do with marketing. The advertisement features several hundreds, if not thousands, of school aged Japanese kids sprinting, jumping, flipping (etc.) to the nearest electronics store to get their Nintendo product. All the children were previously bored in school and anticipating the release bell. I think this ad says wonders about the youth culture in Japan.
As we all know, Japan is a country that manufactures a great deal of wonderful electronics. Whether it be television, cell phones, and in this case, home video games. The current generation of Japanese youth is incredibly interested in new technology and eager to play hours and hours of video games. Nintendo is hugely popular in Japan and its clear in this ad that most kids would do anything to get their hands on a system. This is a type of ad that I think could work in many countries, including the U.S., and still be successful with minimal changes.
The commercial ends with the face of a thousand Marios. Nintendo's flagship game and mascot.

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