It seems like forever since I've last posted on this blog! Anyway this week we were asked to investigate a National Brand and see how they market to multiple cultures. I chose McDonald's, as I've always noticed that they have marketed towards many cultures particularly the Hispanic market. Thei home page consists of several images featuring several characters from different backgrounds. There are Caucasians, African Americans, and Hispanics displayed doing numerous activities while enjoying McDonald's food. Most of the page was reflective of their advertising strategy. In fact, there were more minority models in many of the images seen on the site. The site also featured the ability to change the language to Spanish with one-click.
Their were several links featured that ported me over to McDonald's endorsed pages. The most noticeable was Myinspirasian.com, a website that recognized Asians in the McDonald's work place and among other things, activities that Asians would find enjoyable and interesting.
There was also 365black.com, a web site that targeted African American visitors, very similar to the Asian web site.
More of the same was featured, and I was fascinated by the whole experience. I had no idea that McDonald's was THIS diverse in their marketing efforts!
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