With this assignment, I wanted to research an English speaking news station, and luckily I came across the IBN. The IBN is the actually Britain’s CNN targeted towards English speaking Indians. I found the station on Tuesday morning, towards noon, and it seems I tuned in when most of the air time was sold to advertisers. The majority of the broadcast was a block of ads for numerous car companies, Orbitz gum, and the most interesting of them all: a Bring an End to Domestic Violence ad. The Domestic Violence ad was interesting because it was far different from what American social marketing is. It featured a group of street cricket players (tough looking guys, no v-neck sweaters) overhearing the cries of a woman from an nearby apartment building. The group run towards the building, bang on the door, and a pissed-off man answers. The commercial ends with a stare down between the men, and the announcer saying “Put an end to domestic violence”. Very effective social marketing!
The broadcast continued with a heated debate concerning a the split of Indian Election Committee. The details are a bit fuzzy because the speakers were loud, and the streaming content wasn’t the best quality, but everyone involved was angry, including the reporter. It that sort of unbridled enthusiasm you rarely see on American broadcast television.
Tuesday, February 3, 2009
Monday, January 26, 2009
Radio One, 91 FM
I explored several different radio stations this afternoon until I finally settled on Radio One, 91 FM out of Dunedin, New Zealand. I’ve always been interested in the country and I was given a great opportunity to hear music its people liked. According to the link, Radio One is classified as a Alternative station; I figured I hear something similar to American radio stations like FNX or BCN. Apparently I was wrong. The segment I listened to featured calming ambient music, and after some time, I grew fond of what I was hearing. The bands kind of reminded me of ore well known ambient bands like Boards of Canada, however many of the artists were country-bred.
Surprisingly, there were limited commercials!
Later in the day, I listened again. At that point familiar artists like the Chili Peppers and Cold War Kids could be heard. In between songs, a mellow DJ chimed in and spoke about America and President Obama. He asked listeners to answer the question: “What video game system did Obama bring with him to the White House?”. The answer: The Wii.
Moreover, the web site was nicely pieced together (compared to some others), and it offered links to playlists, upcoming events, photo galleries, and store link. It was typical of many radio home pages, with advertisements for concerts, DJ promotional material, and contests to win tickets or “a 100 CDs”.
Radio One had a unique on-air vibe that was easy to listen too and enjoyable. I could have easily mistaken Radio One for a local American station, which made the experience all the more welcoming!
Here’s a Link to Radio One’s home page: http://www.r1.co.nz/index.php
Surprisingly, there were limited commercials!
Later in the day, I listened again. At that point familiar artists like the Chili Peppers and Cold War Kids could be heard. In between songs, a mellow DJ chimed in and spoke about America and President Obama. He asked listeners to answer the question: “What video game system did Obama bring with him to the White House?”. The answer: The Wii.
Moreover, the web site was nicely pieced together (compared to some others), and it offered links to playlists, upcoming events, photo galleries, and store link. It was typical of many radio home pages, with advertisements for concerts, DJ promotional material, and contests to win tickets or “a 100 CDs”.
Radio One had a unique on-air vibe that was easy to listen too and enjoyable. I could have easily mistaken Radio One for a local American station, which made the experience all the more welcoming!
Here’s a Link to Radio One’s home page: http://www.r1.co.nz/index.php
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